There is one simple test to decide if you need a website:
Do you have customers?
If the answer is yes, then you must have a website to do business today. And if that test did not convince you then ask yourself, do you want more customers?
Studies show that less than 50% of small businesses have a website. The most common reason business owners give for not establishing an online presence are cost and time. Also a large percentage simply believe it is not necessary for their type of business.
Websites are no longer expensive or complicated. The availability of easy to use online resources has created the ideal opportunity for businesses to get established and to get found online. Adding information to your website can be as easy as typing in a box and hitting the “Publish” button. Also, you are no longer tied to software to manage on your computer – today’s technology means that you can work on your website from the office, from home or from a coffee shop as long as you have internet access.
The internet gives small businesses an amazing marketing tool to connect directly with your customers and potential customers exactly when they are looking for you. Just as the yellow pages used to be the first place to go when your plumbing started spewing water or your air conditioner stopped cooling, today the internet is more commonly used to find a “plumber in wilmington nc” than the yellow pages.
44ideas was established because we know that now it is easier than ever to get online and to be found by potential customers who are searching for exactly what you do.
If you have customers and especially if you would like to have more customers – get a website.