If you are new to Search Engine Optimization and you need to learn the basics, where do you turn? If you search for SEO on google these days you get over 880 million results. Add to that fact that SEO changes on a regular basis, so how do learn the basics and feel like you have a qualifed source.
Over the last two years, I have immersed myself in SEO and built my knowledge base to then realize that everything I learned two years ago is no longer an acceptable strategy. When asked recently from a new website owner where they should start to learn SEO, I realized that building your SEO foundation is a tricky endeavour.
So after learning mountains of information then discarding and learning newer information, what do I know for sure about SEO? Google is the king of the hill and the search engine that you want to impress with your site, so start with the obvious and read
Yes Google has written a Starter Guide to SEO in a deceptively simple 32 page pdf. If you trust and follow this guide you are well on your way to an optimized website.
The best piece of advice from the Google SEO guide is
That is the hardest lesson to learn and the most difficult to implement because it is never ending. Creating content is like exercise – something you have to do regularly to get the benefit – it would be much easier if just changing a title tag did the trick, but the reality is you have to continually create content and not just any content, but “compelling” content.
So if you want to learn SEO, here are the two resources that I recommend and after you have read these two then get to work on your site and don’t read about SEO again until you have done everything in these two guides.
I wish I came across this when I first started out in SEO. Great tips and insights for beginners in search engine optimization! Thank you for sharing it with us!